These days it is imperative for a business to have a web presence, as more and more people look to the internet to serve their needs.  Whether a service is purely real world based, like a plumbing company, or technologically relevant like a digital photographer, results for the business showing up in a Google search when a customer needs them is a sure way to garner more business. Unfortunately, the average plumber or air condition repair man doesn’t have the expertise or the time to build and run a classy or complicated web page.  Furthermore, for that minimal web presence, the most expensive or prestigious web hosting isn’t necessary.  That’s where companies like HostGator come in.

HostGator focuses on the details of keeping a company’s web presence accessible and problem free, so the company can focus on the business of performing their services. HostGator excels in its field by tending to issues raised by their customers with unusual alacrity, considering its bargain prices.  Large and small issues tend to be dealt with within a day, keeping the customer from having to worry about lost business due to poorly functioning or down web pages.

Customers who are looking for bargains on potential web-hosting services should beware. The most important thing to remember is that no matter how good a bargain a web site’s deal may appear, it is a complete waste of money if it does not serve a company’s needs. The technology offered and, more importantly, the reliability of the hosting provider should be of paramount consideration. Once one has established that a hosting provider can fulfill these needs, it is possible to look for the best bargain. HostGator, with its current coupon offers (click here), may very well fit the bill when it comes to great service at a decent price.

When you speak of reseller web hosting, there are basically three components of this system. The first one is the company or “web host” that offers the server resources, the second is the client and “reseller” who purchases a large account for purpose of reselling and the third are the “clients” who avail of the services offered by the reseller host. The flow of service typically moves from the first component to the second and then down to the third, but it may come with some variations.

So where can you get a reseller package? I know HostGator has a great package for you. In most cases, the account that the “reseller” obtains from the “web host” gives them full control over the entire system, including customizations, management, maintenance and customer support. This type of arrangement will require the reseller to have complete knowledge and skill to be able to perform the various functions of an actual web host because they will be dealing the clients directly.

Sometimes, when an inexperienced reseller purchases a reseller package from a web hosting company, he can make an arrangement with the company so that he can manage the business front of the service, but leave technical support with the web hosting company. For the “client”, this service is more beneficial because the rates are more affordable but you do not have to deal with the inefficiencies of an inexperienced reseller.

Determining the bandwidth needed for your web hosting doesn’t have to be a challenge! Thankfully, there are some very simple and basic things to consider. Bandwidth is measured in bits per second, but due to modern speeds, is usually measured in terms of Megabits or Gigabits per second. When setting up your website, you will have to choose from a variety of hosting plans, and you may not be sure about which one is right for you.

Most plans are based on the amount of bandwidth used in a month, rather than a year. Some hosting providers will allow you to change your plan from month to month, while others will lock you in for a year. So if you aren’t certain about which plan to choose, it’s usually best to size up. Some bandwidth sites have calculators that will allow you to estimate what you need, but for those that don’t, there are other ways to come up with a valid estimate.

How much traffic do you believe your site will be getting? If there’s been a lot of interest in your business, it’s reasonable to expect that your site will gain a lot of interest, too. Conversely, if you’re a start up, or if your site is a personal blog, it may not receive much attention at first. And if you’re switching hosting providers, you may already have a good idea of the bandwidth your site will need. You want to be realistic, but you also want to leave your site room to grow! When determining how much bandwidth you need, you should also consider the type of site you are building. If your site offers a lot of downloads, you will need more bandwidth. You will also need to consider if people plan on looking at more pages, or staying for a long time, which will use more bandwidth.

Google has recently released a disavow link tool, which many are calling the best spam reporting tool they have ever provided. The tool has been created for webmasters who’s page ranking (the score that gets their website listed higher or lower in Google’s search results) is suffering due to links to their website from spammers. The tool was officially launched on October 17th, 2012 and is available under the Webmaster Tools section of Google’s website. Google first made mention that such a tool would become available on June 7th, 2012. To use the tool, you must also have added your website to your Google account via the Webmaster Tools page (this is as simple as entering your website URL if you already use Google Analytics, or verifying your website via a different method if you prefer not to use Google Analytics, such as uploading a small text file to your website.)

Google’s disavow tool was created in response to complaints by webmasters that Google’s “inorganic link penalty” algorithm has caused damage to their page rank, despite their best efforts to keep inorganic links away from their website. An organic link is a link that is relevant to the topic being discussed. For example, if a website that primarily focused on dogs and cats contained links to websites about cars or technology, this would be seen as an inorganic link. If, however, the site linked to sites which sell pet food and toys, the link would be seen as healthy and organic. The “inorganic link penalty” was created as a way to help prevent spam, especially on blogs and news sites, by spammers who will post comments with little or no relevant information to the topic at hand, simply as an excuse to post a link to their website, which is full of ads. The idea is that Google will hopefully see all the links and believe that if there are many links to a website, it must be a relevant and popular website. Many webmasters get fed up having to police their comments or forums to remove these useless spam posts.

In theory, Google’s disavow tool should allow webmasters who have not purposefully received many inorganic links to their website to “disavow” or “deny responsibility” for the links to said site. Some competitors or enemies (or even irrelevant friends) can damage a webmaster’s site reputation simply by linking to it in irrelevant locations. For example, if you ran a website devoted to pop music, and you knew of another similar website which had a higher page ranking than your own, you could spam their link on irrelevant websites, resulting in damage of their own page rank. While typically these links are easily removed simply by contacting the owner of the website they were posted on, this is not always the case, and some website owners have been stuck with a decreased score due to their inability to remove these “inorganic” links. The disavow tool will allow webmasters to deny responsibility for the links, essentially nulling out any positive or negative value that would come from having the incoming link. Some users have complained that Google’s disavow tool is not helpful, and only time will tell whether it is useful in the long run.